HEY THERE, I’M PATTY KITTREDGE
Ready to turn Meta ads into a real growth channel?
I help hobby and craft brands reach more customers with Meta, with the strategy, copy, and creative to make every ad work harder.
You’ve built a product people want. Now let’s get it in front of more of them.
I work with craft and hobby brands that are ready to reach more customers through Meta. You bring a proven product. I bring the strategy, copy, and creative to help you sell more of it.
STRATEGY
Campaigns built around your customers, your offer, and what actually drives sales.
COPY
Hooks, angles, and ad copy that earn attention, make your value clear, and give people a reason to buy.
CREATIVE
Static, motion, and video ads designed to stand out, get the message across, and keep your campaigns fresh.
My Process
STEP 1: DISCOVERY & AUDIT
- Your Business: We’ll talk about your product, customers, offers, goals, budget, and overarching sales strategy.
- Your Account: I’ll review your past campaigns, results, tracking, and setup to see what worked, what didn’t, and what we can learn from it.
- Strategy: I’ll use what we learn to map out a cohesive campaign strategy, including what we’ll test, and how we’ll measure the results.
STEP 2: BUILD & LAUNCH
- Campaign Planning: I’ll develop the campaigns, audiences, offers, angles, and tests.
- Copy + Creative: I’ll develop the hooks, copy, and creative for each campaign and test.
- Launch: I’ll build the campaigns, check the tracking, and get everything live.
STEP 3: OPTIMIZE & SCALE
- Test: I’ll monitor performance, test new ideas, build on what works, and cut what doesn’t.
- Scale: As we find what works, I’ll look for opportunities to increase spend and expand on our strongest campaigns.
- Report: You’ll know what’s working, what isn’t, and what we’re doing next.
- Improve: I don’t stop at the ad. I’ll also keep an eye on your offer and what happens after the click, from landing pages and product pages to the broader sales funnel.
Ways To Work Together
1. DONE-FOR-YOU META ADS
End-to-end strategy and management, from campaign planning and creative development to testing, optimization, and scaling.
- Meta ad account management
- Campaign strategy, setup + launch
- Audience + offer strategy
- Ad copy + creative development
- Tracking setup + measurement
- Ongoing testing + optimization
- Performance reporting + recommendations
- Regular strategy calls
STARTING AT: $1,500/mo
2. PAID SOCIAL CREATIVE
For brands that have media buying covered but need more creative firepower. We develop the concepts, copy, and visuals your team needs to keep testing, then use campaign results to decide what to try next.
- Creative strategy + test planning
- Ad concepts, hooks + copy
- Static ads, carousels + GIFs
- Video editing, motion + animation
- New variations of winning ads
- Creative performance reviews
STARTING AT: Varies
NEED HELP BEYOND THE ADS?
Sometimes the ad is only part of the picture. I also help brands improve what happens after the click, from landing pages and conversion copy to offers, checkout flows, and email campaigns. Launching something new? I can help bring those pieces together, too.
STARTING AT: Varies
HAVE QUESTIONS?
What kinds of brands do you work with?
I work with growing craft and hobby brands with a proven product, subscription, or offer that’s ready to reach more customers through Meta. Think art and craft supplies, DIY kits, creative subscription boxes, stationery and paper goods, cooking courses, needlework and fiber arts, and creative classes or memberships. If your brand helps people make, create, or get more out of a hobby they love, we’ll probably have plenty to talk about.
Do you create the ads, too?
Yes. Creative is a big part of what I do. Depending on what your campaigns need, that might mean static ads, carousels, product graphics, GIFs, video, or other variations built for testing. For UGC and video, I can work with footage you already have or develop the concepts, hooks, scripts, and creative briefs. For brands that want to go further, I also partner with an experienced creative director on video editing, motion, and animation. The goal is to give us plenty of strong creative to test rather than running the same few ads into the ground.
We already manage Meta in-house. Can you just help with creative?
Absolutely. My Paid Social Creative retainer is built for brands that already have media buying covered but just need more creative to test. We can handle concepts, hooks, conversion copy, design, motion, and ongoing creative testing while your team continues to run the campaigns. For creative retainers, I pull in my creative partner — a senior designer and creative director with 20+ years of agency experience.
How much should I be spending on Meta?
There isn’t one magic number. The right budget depends on your product, margins, goals, current sales, and what we’re trying to learn or achieve. We’ll talk about all of that before I recommend an approach.
So, How’d I Get Here?
You might say I took the scenic route to Meta Ads. I started out in fundraising for one of my favorite New England museums, then spent eight years in tech as a SaaS product manager and marketer, helping grow a B2B + consumer subscription business from startup through acquisition. Then I traded product roadmaps for words and spent the next six years in copywriting, helping businesses sharpen their messaging, websites, and conversion strategy.
These days, I’ve found a happy home where product, marketing, and design meet. Meta ads let me mix strategy and data with words and creative — which, as it turns out, is a pretty useful combination when you’re trying to get someone to stop scrolling and buy something.
If you’re looking for done-for-you Meta ads, or a ongoing stream of fresh copy and creative — you’re in the right place.